Unmasking Naked Consumer: How Your Private Life Fuels Corporate Profit
Have you ever felt like companies know more about you than you know yourself? That unsettling feeling isn't paranoia; it's the reality laid bare in the increasingly prevalent phenomenon of the "naked consumer." This article explores how our digital lives—from online shopping to social media interactions—are being systematically exploited to generate massive corporate profits, and what you can do about it. The Data Deluge: A Tsunami of Personal Information Companies are amassing unprecedented amounts of personal data....